On 15 May, the 26th anniversary of the start of the J.LEAGUE, the first “Let’s Use the J.LEAGUE” networking workshop took place in Tokyo.
Launched last year as part of J.LEAGUE’s social co-operation efforts, “Let’s use the J.LEAGUE” is an initiative through which the league and its clubs aim to work together on a range of projects concerning areas such as health, child education, and diversity in order to help create a better society.
This first meeting focused on sharing achievements so far and plans to be implemented from now on, and saw approximately 180 participants from J.LEAGUE clubs, the business world, and a variety of other fields engaging in an animated and fruitful exchange of ideas.
A key focus of the event was how to make it easier to utilise J.LEAGUE clubs, and attention was drawn to the realisation of plans initially formed at last year’s launch as well as the achievement of the combined 55 clubs carrying out over 20,000 activities in their respective hometowns over the past year.
Issues that need to be overcome were also discussed, including clarifying the best ways for clubs to serve as focal points for their communities and overcoming concerns such as lack of manpower or know-how.
“Until now those involved in sports have always spoken of ‘doing’, ‘watching’, and ‘supporting’, but now a fourth activity, ‘using’, has been born,” J.LEAGUE chairman Mitsuru MURAI said.
“Someone may not go to watch sports live or play themselves, but I am taking part in activities to help people with disabilities through sports. The number of people doing so looks as though it will increase from now on, so I think coming up with the idea to use sports is a big step.”