J.League Launches Outdoor Advertising Campaign Around Wembley Stadium to Mark the Start of the 2026/27 Season

J.League will display outdoor advertisements (OOH) around Wembley Stadium in London, England, ahead of the start of the 2026/27 season.
The campaign marks a new chapter for J.League as it transitions to an August season start from the 2026/27 season, bringing its competition calendar into line with those of the world's major football leagues. From London, a global gathering place for elite players and football fans, the campaign highlights J.League's ambition to become a league and stage of competition that attracts the world's best talent.
A TV commercial marking the launch of the 2026/27 season will also begin airing nationwide from 21 July.

■ Outdoor Advertisements Around Wembley Stadium
From 20 to 26 July 2026, J.League will display outdoor advertisements around Wembley Stadium. The advertisements will carry a message to players competing at the highest level around the world, announcing that from the 2026/27 season J.League will adopt an August season start in line with the world's major football leagues.

・Advertisement Message

Dear Top-Flight Players,
Your next season starts in August.
Now, for the first time, so does Japan's.
60 clubs await.
J.LEAGUE

・Campaign Overview
Display period: 20–26 July 2026 (local time)
Display location: Around Wembley Stadium
■ 2026/27 Season Launch TV Commercial
The TV commercial, which will begin airing nationwide on 21 July, introduces the start of the 2026/27 season and J.League's new challenge under the theme "From Here to the World."

・CM Narration
An era of J.League comes to an end. From here, the season begins in August, in line with the rest of the world. From a stage that challenges the world to one chosen by the world. On 7 August, the MEIJI YASUDA J.LEAGUE begins a new era.

・TV Commercial
"From Here to the World." 30-second version:
https://youtu.be/CCmkQV05kCw?si=Wn9DvnWRyAf1LfXZ