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KPMG Consulting Co., Ltd. has published the J.League 2025 Season Spectator Survey Report, based on analysis of spectator survey data collected during the 2025 season by the J.League.
Based on responses from a total of 191,686 spectators, the report analyses the stadium experience across all 60 J1, J2 and J3 clubs, fan and supporter behaviour, and clubs' relationships with their local communities.
In addition to five key insights drawn from the survey, the report also presents the findings of its "Interest Level" evaluation, along with clubs' perspectives on contributing to their hometowns and examples of community initiatives identified through interviews with clubs.
【Five Insights: There's More to the J.League Than the 90 Minutes on the Pitch】
1. The excitement that can only be experienced at the stadium drives high satisfaction
2. There is More Than One Way to Enjoy the J.League
3. Matches at the National Stadium Are Bringing New Fans to the J.League
4. Clubs Loved by Their Local Communities Share Common Traits
5. Supporting the Community Grows the Fan Base, and Fans Help Communities Thrive
For further details, please visit KPMG Consulting's special website, where you can view the full report.
https://kpmg.com/jp/ja/insights/2026/07/jleague-report.html?utm_source=jleague&utm_medium=link
